TRADE PROMOTION OPTIMIZATION
Value
The term procurement is defined by the Chartered Institute of Purchasing and Supply (CIPS) as the full set of strategic, tactical, and operational processes that companies use to optimize the bottom line when supplying necessary goods and services to third parties.
Participation in exhibitions increases brand recognition. Participation in the largest exhibitions, if a company is seen on a large platform, also works to improve its reputation. Exhibitions are a great place to get quick feedback about a product. If you are not yet sure what features the original product will have or have not yet mass-produced it and want to see if potential buyers will like it or not, an exhibition is a great place to check it out. Also, at exhibitions, you can meet sales agents, founders, investors, speakers with whom you can cooperate.
And the last fact, at an exhibition you can look at the competitors, how they position their brand, in what colors they decorate their stands, how their representatives look and how they win the interest of potential buyers.
Challenge
It takes a lot of effort to prepare for an exhibition. If the exhibition takes place in another country, then you need to take care of visas, find a place to live, choose employees who will participate in this event, prepare a presentation, speech, stand design, employees outfit, business cards, brochures, booklets. When you start doing all this, you wonder, is it necessary at all?
Yes, it makes sense to participate in different events. In today’s digital world, buyers, sellers, and investors want to personally communicate and receive information, make decisions, and close deals. Exhibitions and events are the most suitable ways for this.
People visiting exhibitions are always in the mood for this. They purposefully go to a certain event for knowledge and to look at proposals. Investors can come to look for potential investment avenues. Therefore, exhibitions are considered to be extremely crucial events. In the normal course of the sales cycle, managers spend a lot of time establishing contact qualifications. But at exhibitions, these steps are skipped because visitors come with interest. This way, you can know for sure that you have grabbed the attention of your audience. Various shows designed for quick sales usually bring in instant money due to the product or service right away sale. Then it is not difficult to calculate profit from participation in the event. But at exhibitions, the actual sale happens after the event with follow-ups and possibly meetings.
Solution
Many companies still cannot afford to declare themselves at an exhibition or some kind of event, often because of a lack of finance. They have to pay not only the entrance fees but also all the associated costs of travel, visa, accommodation, stand design, the printing of all handouts, managers or company representatives salaries.
For this, Wingle Trading decided to develop special conditions for helping various companies and start-ups to participate in exhibitions. Wingle offers to share costs for exhibition stands, as well as offers the services of promoters, speakers, marketers, and designers for the preparation of promotional materials. At the same time, Wingle company provides full analytics of participation and its recommendations. Also, the collaborating brand is gaining additional weight through partnerships with Wingle.
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Get to know more about trade promo services by Wingle Trading
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